Using twitter as a marketing tool

Twitter has gradually become an important marketing tools and it will not be a surprise if twitter (and other social marketing sites marketing) will overtake email marketing in the future. For the time being it might be important for you to understand how twitter can be useful for your business.

If you just arrived on planet earth twitter is a micro-blogging tool that allows you to post messages (limited to 140 characters) via a wide variety of devices through the internet. So how can it be useful for your business?

Given that all the posting are done in real-time marketers can use twitter in various ways:

1. As a market research tool. By analyzing what customers are saying about your brand you can effectively use twitter to gather interesting information from the market in real-time.
2. With its relationship models twitter all low to follow and un-follow people just as easily. Meaning the people that are following you will most likely be those that are most loyal to your brand (quite simplistic though).
3. Twitter will also allow you to communicate with your customers in a timely way. For instance once you discover a complaint on twitter it will be possible for you to provide solutions to your customers in a timely way.
4. It also allows the creation of marketing buzz. In the age of the internet where many marketers are working towards some form of viral marketing twitter is yet another opportunity for you to do just that.
5. Twitter is also a great way for you to announce great offer to the masses. As said before Twitter is a real-time tool and your followers will be announced almost instantaneously about your tweets via text messages. No waiting for them to check their email.

These are only 5 ways how twitter can be useful for your business. There are indeed many other ways that you can use twitter that we will cover later in future posts.